Lamaze
Tomy Company, Ltd. (ๆ ชๅผไผ็คพใฟใซใฉใใใผ, Kabushikigaisha Takara Tomฤซ) (trading as Takara Tomy in Asia and Tomy elsewhere) is a Japanese toy company. It was established in 1924 by Eiichirล Tomiyama as Tomiyama Toy Manufacturing Company
The company decided to use the name “Tomy” in international subsidiaries, and “Takara Tomy” in Japan, because Tomy had built considerable international brand recognition while Takara’s products
In Western media, the Takara Tomy merger was typically characterised as a ‘takeover’ of Takara by Tomy (likely because several years of losses had put Takara in a financially weakened state at the time of the merger (although Takara did have significantly higher sales than Tomy)). However, the companies’ management teams had previously discussed merging (including at times when Takara appeared stronger). Under Japanese corporate law, the move was a merger of both companies on an equal basis.
Showing all 35 results
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3โinโ1 Surprise Clip & Go
Clipโon plush bear with two smaller bears hidden inside and multiple textures, colours and a chewy ear for teething. £17.99 -
Accordion Bus
Fabric bus that unfolds like an accordion to reveal colourful illustrations, mirror, teether and squeaking wheels. £12.99 -
Arty Says Cheese
Plush photographer toy with a mylar mirror, squeaker, and colourful rings, plus a clip to attach to stroller. £15.99 -
Buzzy the Bee
Soft bee plush with vibrant colours, crinkly wings, mirror and vibrating pull handle for tactile fun. £15.99 -
Captain Calamari
Friendly octopus with eight knotted legs, crinkle hat, clacking rings and surprise mirror. £14.99 -
Carson Clydesdale
Soft horse toy with multiple textures, a tethered apple teether and a handy stroller clip. £15.99 -
Colours Soft Book
Multiโactivity soft book exploring colours through peekโaโboo flaps, a babyโsafe mirror, rattling handle, crinkly pages and chewable textured corners. Ideal for tummy time, car rides and stroller outings. £11.99 -
Farm To Table Journey Book
Dualโsided accordion book with highโcontrast blackโandโwhite illustrations on one side and colourful farm scenes on the other. £10.99 -
Fidget Caterpillar
Colourful caterpillar with a bendable body, highโcontrast belly and textured segments that make a gentle chime when moved. £14.99 -
Finlee the Frog Look Book
Interactive soft book starring Finlee the frog in different seasonal hats. Each page crinkles and features textures, ribbons and highโcontrast illustrations to develop visual focus and fine motor skills, plus a clip for onโtheโgo storytelling. £8.49 -
Finlee the Frog Teether
Pocketโsized silicone teether shaped like Finlee under a mushroom. The foodโgrade material and varied textures massage sore gums, while the friendly frog design invites grasping and handโtoโmouth exploration at home or on the go. £7.49 -
Flip Flap Dragon
Cheerful dragon toy with flipโflapping wings, textured fabrics and a squeaky nose. Bright colours and friendly features encourage sensory play and fineโmotor development both in the nursery and on travels. £14.99 -
Freddie the Firefly (Clip & Go)
Versatile firefly friend with busy wings: mirror, squeaker, crinkle textures, clinking rings and detachable teether. Perfect for clipping to strollers or carriers, promoting auditory, visual and tactile exploration. £14.99 -
Freddie the Firefly Gym
Interactive 3โinโ1 gym grows with baby: layโandโplay with a soft mat and arch, tummy time with supportive pillow and sitโandโplay with detachable toys. Includes mirror, textured wings and a plush firefly to encourage exploration. £49.99 -
Freddie the Firefly Highchair Toy
Suctionโcup toy for highchairs featuring spinning beads, a rattling ball and teething wings. Stays in place during mealtimes, encouraging fineโmotor skills and sensory play while keeping baby happily occupied. £18.99 -
Freddie the Firefly Rattle
Colourful firefly rattle with spinning wings that transform into a teether, a clear rattling chamber and soft fabrics. Compact size makes it easy for little hands to grasp, shake and chew, stimulating senses and motor skills. £10.99 -
Johnย Deere Corn Eย Dogg Clip & Go
Farmโinspired clipโon dog toy with a stretchy nose, highโcontrast patterns and a chewy ear to support sensory discovery and teething. The playful corn motif and jingling chime inspire giggles and fineโmotor exploration on stroller rides and in the car. £15.99 -
Johnย Deere My First Tractor Rattle
Compact tractor rattle featuring bright colours, a textured body and ribbons to tug and chew. £8.99 -
Lamaze Friends Book
Soft discovery book featuring bright, highโcontrast art, crinkly pages, a discovery mirror and a chewy corner for teething. The attached clip lets you easily hook it to a stroller or car seat for interactive story time on the move. £9.99 -
Liam the Lobster Clip & Go
Seaโthemed clipโon lobster with ribbon claws, a crinkly tail and gentle chime inside. Includes a starfish teether and a variety of fabrics to engage touch and hearing while on stroller journeys, high chairs or car seats. £15.99 -
Lovey the Pug
Cute pug toy featuring a squeaker, tethered flower teether and colourful textures to explore. £15.99 -
Millie the Cat
Stretchy cat toy with a chattering body, yarn ball rattle and crinkly ears and ribbons. £11.99 -
My First Friends Activity Mat
Dualโsided tummy time mat folds into a travel pouch. One side offers highโcontrast blackโandโwhite art for newborn vision, the other bursts with colourful animal pals, textures and a mirror to encourage reaching, lifting and early sensory play. £13.99 -
My Friend Emily
First doll with rattle necklace, colourful rings and varied textures to stimulate senses. £14.99 -
My Friend Flora Clip & Go
Flowerโthemed doll with butterfly wings, crinkly skirt and a rainbow teether that doubles as a clippable handle. Encourages imaginative play, tactile exploration and teething relief during errands or stroller outings. £15.99 -
My Friend Jasmine
Soft first doll dressed in a pink romper with crinkly legs, textured fabrics and a detachable rattle flower clip. £15.99 -
My Friend Lucas
Soft boy doll with crinkly shoes, mixed textures and a star teether that clips to prams. £15.99 -
My Friend Olivia
Adorable plush doll with crinkly skirt, textured fabrics and a flower rattle clip for strollers. £15.99 -
Puffaboo Elephant
Peekโaโboo elephant toy with floppy ears that puff air, squeak and crinkle. Features bright colours and multiple textures to stimulate babyโs senses. £13.99 -
Pupsqueak
Clipโon dog pal that barks when its nose is squeezed and jingles when shaken. Soft fabrics, crinkly ears and a teether ring make this huggable pup ideal for sensory play and causeโandโeffect discovery on stroller walks. £13.99 -
Rusty the Robot
Cheerful robot with a ratcheting head, crinkle ribbons, clacking rings and a convenient clip. £14.99 -
Soothing Heart Panda
Soft panda plush that plays melodies and soothing heartbeat vibrations when its tummy is pressed. Includes textured fabrics for little hands to explore and promotes sensory development. £26.99 -
Soothing Salty Sam Stroller Toy
Lullabyโplaying octopus stroller toy with a pull string that triggers a calming melody and gentle vibrations. Textured tentacles, mirror and soft ribbons invite sensory exploration while supporting selfโsoothing on the go. £18.99 -
Tilly Twinklewings
Magical pony friend with sparkling wings, silky mane and clipโclop hooves that make trotting sounds. Soft fabrics, pastel colours and gentle jingles inspire imaginative stories and tactile exploration wherever you go. £15.99 -
Wacky Giraffe
Soft giraffe toy with a wobbly base that makes silly sounds when babies bat and swing it. Textured fabrics and bright colours encourage sensory play. £17.99
